Taking products and teams further in the AI era. 🎯
AI-native product leadership, hands-on training and consulting for teams working with AI. And mentoring for the people doing the work - a product team, a team of domain experts, or a PM figuring out what comes next.
AI-native product leadership.
Hands-on training and consulting for teams working with AI.
Mentoring and training for the people doing the work - whether that’s a product team, a team of domain experts, or a PM figuring out what comes next.
Start with a free intro call
See what I do
No need to dwell on it too long - just ask me and let's see 🙌
No need to dwell on it too long -
just ask us and let's see 🙌
WHAT DOES PRODUKTIZE DO
Product. Team. You.
I help companies build AI-era products, bring AI into how their teams work, and mentor the people leading that change.
The thread running through all three: product and systems thinking. Framing the problem before building anything is what turns AI from a fast way to build the wrong thing into a fast way to build the right one.
🚀
Your product
A fractional CPO or PM inside your company, building with AI and leading by example until the change holds.
🧭
Your team
AI in how your product and development teams work - on your own real problems, so it sticks after the training.
✨
You
Mentoring and workshops for PMs, aspiring PMs and domain experts, starting from where you actually are.
Let’s have a call
WHAT DOES PRODUKTIZE DO
Product. Team. You.
I help companies build AI-era products, bring AI into how their teams work, and mentor the people leading that change.
The thread running through all three: product and systems thinking. Framing the problem before building anything is what turns AI from a fast way to build the wrong thing into a fast way to build the right one.
🚀
Your product
A fractional CPO or PM inside your company, building with AI and leading by example until the change holds.
🧭
Your team
AI in how your product and development teams work - on your own real problems, so it sticks after the training.
✨
You
Mentoring and workshops for PMs, aspiring PMs and domain experts, starting from where you actually are.
Let’s have a call
WHAT DOES PRODUKTIZE DO
Product. Team. You.
I help companies build AI-era products, bring AI into how their teams work, and mentor the people leading that change.
The thread running through all three: product and systems thinking. Framing the problem before building anything is what turns AI from a fast way to build the wrong thing into a fast way to build the right one.
🚀
Your product
A fractional CPO or PM inside your company, building with AI and leading by example until the change holds.
🧭
Your team
AI in how your product and development teams work - on your own real problems, so it sticks after the training.
✨
You
Mentoring and workshops for PMs, aspiring PMs and domain experts, starting from where you actually are.
Let’s have a call
SERVICES
Hands-on help for your product and team
Part-time product leadership, hands-on product work and focused help for teams in transition.
Fractional CPO
Leading your product organisation through change
Fractional Product Manager
Hands-on product work, from discovery to shipping
Product Management Audit
See where your team is stuck and what to fix first
Product Team Transformation
From feature factory to outcome-driven
AI Transformation
AI in everyday product work, not just on slides
Mentoring
For PMs, founders and domain teams
TRAININGS
Trainings that stick in everyday work
Practical trainings for product teams, domain experts and leaders - built on real problems, not theory.
"Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with."
"Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with."
Carmen Kivisild
CEO, Elnora
HOW IT WORKS
Get started
in 3 steps
Get started
in 3 steps
Understand the situation
We start with a conversation about your product, your team, or your own growth as a leader. I ask the questions that matter and listen for what’s actually holding things back.
Make a plan
Together we work out whether the right next step is fractional leadership, helping your team work AI-native, or mentoring. We agree on a realistic starting point and what success looks like.
Get to work
Depending on what we agreed, I join as a part-time member of your team and make sure I’m there at the moments that matter, run sessions with you, or start mentoring. We agree up front what success looks like, and reassess as we go.
Our teams loved the Business Value Game! The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.
Kristina Penu
CFO
@ Tele2
Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.
Kert Valbet
CEO
@ Webware
She has a talent for cutting through the noise and helping me focus on what truly matters. Her guidance has been played a big role in shifting my focus from day-to-day firefighting to the bigger picture, enabling me to make more strategic decisions.
Martin Lond
Chief Product Officer
@ Scorestars
Anna-Liisa has a tool for everything! No matter if you are practicing traditional or modern product management. She knows how to assess, evaluate, measure, or collect data and is ready to share her knowledge. Anna-Liisa taught me that it is important to develop your personal skills for the best results, but it is equally important to create or ask for a safe environment that allows you to grow and work.
Iris Tomingas
Head of ICT
@ INZMO
Anna-Liisa has helped us to create the backbone of a functioning product team. With that in place we were able to work more efficient and focus on our product vision.
Marko Zechlin
Head of Underwriting
@ INZMO
Anna-Liisa has created a structure, strategy and a clear focus as an interim CPO. We have improved our output and increased the transparency across the entire company. Our product vision has become much clearer.
Richard Vähi
Product Owner
@ Company
Anna-Liisa has pulled me out of firefighting mode and helped me consider the bigger picture behind the daily product operations. She has amplified my strengths and encouraged me to move out of my comfort zone to improve on my weaknesses.
Nikita Tikhomirov
Product Manager of Digital Channels
@ Zone
Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.
Carmen Kivisild
CEO
@ Elnora
Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.
Kert Valbet
CEO
@ Webware
Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.
Carmen Kivisild
CEO
@ Elnora
Our teams loved the Business Value Game! The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.
Kristina Penu
CFO
@ Tele2
Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.
Kert Valbet
CEO
@ Webware
Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.
Carmen Kivisild
CEO
@ Elnora
Our teams loved the Business Value Game! The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.
Kristina Penu
CFO
@ Tele2
Our teams loved the Business Value Game! The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.
Kristina Penu
CFO
@ Tele2
Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.
Kert Valbet
CEO
@ Webware
She has a talent for cutting through the noise and helping me focus on what truly matters. Her guidance has been played a big role in shifting my focus from day-to-day firefighting to the bigger picture, enabling me to make more strategic decisions.
Martin Lond
Chief Product Officer
@ Scorestars
Anna-Liisa has a tool for everything! No matter if you are practicing traditional or modern product management. She knows how to assess, evaluate, measure, or collect data and is ready to share her knowledge. Anna-Liisa taught me that it is important to develop your personal skills for the best results, but it is equally important to create or ask for a safe environment that allows you to grow and work.
Iris Tomingas
Head of ICT
@ INZMO
Anna-Liisa has helped us to create the backbone of a functioning product team. With that in place we were able to work more efficient and focus on our product vision.
Marko Zechlin
Head of Underwriting
@ INZMO
Anna-Liisa has created a structure, strategy and a clear focus as an interim CPO. We have improved our output and increased the transparency across the entire company. Our product vision has become much clearer.
Richard Vähi
Product Owner
@ Company
Anna-Liisa has pulled me out of firefighting mode and helped me consider the bigger picture behind the daily product operations. She has amplified my strengths and encouraged me to move out of my comfort zone to improve on my weaknesses.
Nikita Tikhomirov
Product Manager of Digital Channels
@ Zone
Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.
Carmen Kivisild
CEO
@ Elnora
Blog
Read more on AI and Product
Articles and practical thoughts on AI in product development, AI-native teams, and what product leadership looks like in the AI era.
FAQ
Frequently asked questions
If you're wondering how all this works, then keep reading. If you have any more questions, don't hesitate to ask!
What does “AI-native product team” mean?
It means a product and development team that has rethought how it works with AI built in from the start - not bolted on. Product managers prototype. Specs come partly from AI output. Engineers spend more time on the hard problems and less on the obvious ones. The hand-off between product and engineering changes completely. I help teams get there.
What does a fractional CPO do in the AI era?
The same things a CPO always did - strategy, discovery, prioritisation, team direction - plus building with AI tools directly. I prototype with Lovable and Claude, use AI in research and synthesis, and help the team adopt the same practices. I work part-time but embedded, so the team never feels the absence.
Can people without a technical background really build with AI?
Yes - and I have two proof points. In one company Vibe Coding Academy, seven non-product teams built working prototypes in three weeks. The accounting team built a debt visibility tool that surfaced hundreds of thousands of euros in vendor debt that nobody in the company had been able to see before - a tool IT had said couldn’t be built for eight years. On the EBS Digital Product Management MBA, students from varied backgrounds build and test AI prototypes from week one. Technical background isn’t the deciding factor. Understanding the problem is.
What is the Vibe Coding Academy?
A company-internal programme where non-technical teams - analysts, accountants, HR, marketing, support - learn to build working tools with AI in three weeks. It runs inside your company with your own problems as the material. Teams who know the problem best but have always depended on IT to solve it finally get to build it themselves.
What kind of companies do you work with?
Tech companies in Estonia and the Nordics - from early-stage startups in deeptech, healthtech and AI to scale-ups and larger product organisations. I also mentor founders and product leaders through structured accelerator programmes at Tartu Teaduspark and Tehnopol, and train product teams at companies including Tele2.
Which AI tools do you teach?
It depends on where someone is starting from. Domain experts and people with no technical background tend to get the best results with Lovable - a visual AI app builder where you describe what you want and something appears on screen immediately. The low friction and instant feedback builds confidence fast. Product managers, analysts and more seasoned users tend to get more out of Claude - more control, better for complex logic, and it rewards people who can think in systems. I teach both, and I match the tool to the person and the context.
Is it just you, or do you have a team?
Primarily me, with a trusted network of senior people in design, engineering and research I bring in when a project needs it. The Vibe Coding Academy runs together with my co-trainer Helen.
What does “AI-native product team” mean?
It means a product and development team that has rethought how it works with AI built in from the start - not bolted on. Product managers prototype. Specs come partly from AI output. Engineers spend more time on the hard problems and less on the obvious ones. The hand-off between product and engineering changes completely. I help teams get there.
What does a fractional CPO do in the AI era?
The same things a CPO always did - strategy, discovery, prioritisation, team direction - plus building with AI tools directly. I prototype with Lovable and Claude, use AI in research and synthesis, and help the team adopt the same practices. I work part-time but embedded, so the team never feels the absence.
Can people without a technical background really build with AI?
Yes - and I have two proof points. In one company Vibe Coding Academy, seven non-product teams built working prototypes in three weeks. The accounting team built a debt visibility tool that surfaced hundreds of thousands of euros in vendor debt that nobody in the company had been able to see before - a tool IT had said couldn’t be built for eight years. On the EBS Digital Product Management MBA, students from varied backgrounds build and test AI prototypes from week one. Technical background isn’t the deciding factor. Understanding the problem is.
What is the Vibe Coding Academy?
A company-internal programme where non-technical teams - analysts, accountants, HR, marketing, support - learn to build working tools with AI in three weeks. It runs inside your company with your own problems as the material. Teams who know the problem best but have always depended on IT to solve it finally get to build it themselves.
What kind of companies do you work with?
Tech companies in Estonia and the Nordics - from early-stage startups in deeptech, healthtech and AI to scale-ups and larger product organisations. I also mentor founders and product leaders through structured accelerator programmes at Tartu Teaduspark and Tehnopol, and train product teams at companies including Tele2.
Which AI tools do you teach?
It depends on where someone is starting from. Domain experts and people with no technical background tend to get the best results with Lovable - a visual AI app builder where you describe what you want and something appears on screen immediately. The low friction and instant feedback builds confidence fast. Product managers, analysts and more seasoned users tend to get more out of Claude - more control, better for complex logic, and it rewards people who can think in systems. I teach both, and I match the tool to the person and the context.
Is it just you, or do you have a team?
Primarily me, with a trusted network of senior people in design, engineering and research I bring in when a project needs it. The Vibe Coding Academy runs together with my co-trainer Helen.