Building stronger
product teams. Delivering measurable impact. 🎯

Product Maturity Audits, Product Leadership, Mentoring, and Training to take your product organisation to the next level.

Start with a Free Intro Call

No need to dwell on it too long - just ask us and let's see 🙌

No need to dwell on it too long -

just ask us and let's see 🙌

Some of our customers and partners:

BENEFITS

Clear guidance.
Hands-on support.
Measurable results.

I help companies understand how their product managers are really working and where they can improve. Whether it is a Product Owner, Project Manager, Business Analyst, even an Engineer or any other member of your Product Team that needs a helping hand or an ear, then let's have a talk. From audits to hands-on leadership and mentoring, I support organisations in building stronger processes and teams that deliver measurable outcomes.

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Product Management Audit

I use our framework to assess product maturity, identify gaps, and create a clear plan for improvements. This helps kick-start a product operating model or improve existing processes.

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Interim Product Leadership

Part-time leadership to guide teams through change and set up strong product practices—ideal for companies starting out or not ready to hire full-time.


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Mentoring & Training

Practical mentoring and workshops for product managers and leaders. Beginners and early-stage CPOs have found this especially valuable.


"Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with."

"Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with."

Carmen Kivisild

CEO, Elnora

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HOW IT WORKS

Get started
in 3 steps

Get started
in 3 steps

Audit & Assess

Whether you’re an individual product manager or a team, we start with either the PM Skill Assessment and Belbin Team Roles combo or the Company PM Maturity Matrix to set a baseline and identify challenges.

Make a Plan

Together we work out a roadmap for your personal growth or your team’s developmental milestones. We then agree if and how it makes sense to move forward.

Take Action

We begin mentoring sessions, plan training, or join your team as an embedded member to drive change. We agree on a short timeline to reach the next milestone. At every step, we reassess how to continue.

Blog

Read more on Product Management

Articles and practical advice on product management, leadership, and team transformation .

Explore the Blog

Product development doesn’t end when the app is finished

The Eesti app is technically complete and theoretically a brilliant solution. Yet I found myself standing at an Omniva post office, where I couldn't use it.

Product Rants

Product Rants: Sales

We explore what makes some product and sales teams' relationship work as a partnership and why others are doomed, no matter how hard we try. We also touch on what the fudge is all that product-led vs sales-led talk about?

  • Our teams loved the Business Value Game! Our goal was to bring together the IT and finance departments who aren’t customer-facing day-to-day. The Game helped people understand how important are our customers, knowing their expectations and meeting them. The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.

    Kristina Penu

    CFO

    @ Tele2

  • Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.

    Kert Valbet

    CEO

    @ Webware

  • She has a talent for cutting through the noise and helping me focus on what truly matters. Her guidance has been played a big role in shifting my focus from day-to-day firefighting to the bigger picture, enabling me to make more strategic decisions.

    Martin Lond

    Chief Product Officer

    @ Scorestars

  • Anna-Liisa has a tool for everything! No matter if you are practicing traditional or modern product management. She knows how to assess, evaluate, measure, or collect data and is ready to share her knowledge. Anna-Liisa taught me that it is important to develop your personal skills for the best results, but it is equally important to create or ask for a safe environment that allows you to grow and work.

    Iris Tomingas

    Head of ICT

    @ INZMO

  • Anna-Liisa has helped us to create the backbone of a functioning product team. With that in place we were able to work more efficient and focus on our product vision.

    Marko Zechlin

    Head of Underwriting

    @ INZMO

  • Anna-Liisa has created a structure, strategy and a clear focus as an interim CPO. We have improved our output and increased the transparency across the entire company. Our product vision has become much clearer.

    Richard Vähi

    Product Owner

    @ Company

  • Anna-Liisa has pulled me out of firefighting mode and helped me consider the bigger picture behind the daily product operations. She has amplified my strengths and encouraged me to move out of my comfort zone to improve on my weaknesses.

    Nikita Tikhomirov

    Product Manager of Digital Channels

    @ Zone

  • Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.

    Carmen Kivisild

    CEO

    @ Elnora

  • Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.

    Kert Valbet

    CEO

    @ Webware

  • Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.

    Carmen Kivisild

    CEO

    @ Elnora

  • Our teams loved the Business Value Game! Our goal was to bring together the IT and finance departments who aren’t customer-facing day-to-day. The Game helped people understand how important are our customers, knowing their expectations and meeting them. The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.

    Kristina Penu

    CFO

    @ Tele2

  • Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.

    Kert Valbet

    CEO

    @ Webware

  • Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.

    Carmen Kivisild

    CEO

    @ Elnora

  • Our teams loved the Business Value Game! Our goal was to bring together the IT and finance departments who aren’t customer-facing day-to-day. The Game helped people understand how important are our customers, knowing their expectations and meeting them. The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.

    Kristina Penu

    CFO

    @ Tele2

Shape Here
Shape Here

  • Our teams loved the Business Value Game! Our goal was to bring together the IT and finance departments who aren’t customer-facing day-to-day. The Game helped people understand how important are our customers, knowing their expectations and meeting them. The Game was interactive, even the shiest people took an active part and enjoyed the teamwork and getting to know each other.

    Kristina Penu

    CFO

    @ Tele2

  • Anna-Liisa is an experienced leader, coach, and open-minded thinker—an inspiring motivator and proactive doer who is truly a pleasure to work with.

    Kert Valbet

    CEO

    @ Webware

  • She has a talent for cutting through the noise and helping me focus on what truly matters. Her guidance has been played a big role in shifting my focus from day-to-day firefighting to the bigger picture, enabling me to make more strategic decisions.

    Martin Lond

    Chief Product Officer

    @ Scorestars

  • Anna-Liisa has a tool for everything! No matter if you are practicing traditional or modern product management. She knows how to assess, evaluate, measure, or collect data and is ready to share her knowledge. Anna-Liisa taught me that it is important to develop your personal skills for the best results, but it is equally important to create or ask for a safe environment that allows you to grow and work.

    Iris Tomingas

    Head of ICT

    @ INZMO

  • Anna-Liisa has helped us to create the backbone of a functioning product team. With that in place we were able to work more efficient and focus on our product vision.

    Marko Zechlin

    Head of Underwriting

    @ INZMO

  • Anna-Liisa has created a structure, strategy and a clear focus as an interim CPO. We have improved our output and increased the transparency across the entire company. Our product vision has become much clearer.

    Richard Vähi

    Product Owner

    @ Company

  • Anna-Liisa has pulled me out of firefighting mode and helped me consider the bigger picture behind the daily product operations. She has amplified my strengths and encouraged me to move out of my comfort zone to improve on my weaknesses.

    Nikita Tikhomirov

    Product Manager of Digital Channels

    @ Zone

  • Anna-Liisa is an exceptional mentor who quickly understands a company’s direction and identifies where support is truly needed. She’s hands-on, solution-oriented, and brings valuable ideas for the future. Smart, approachable, and a joy to work with, Anna-Liisa is also an incredibly skilled product manager.

    Carmen Kivisild

    CEO

    @ Elnora

Shape Here

FAQ

Frequently Asked Questions

If you're wondering how all this works, then keep reading. If you have any more questions, don't hesitate to ask!

But I want to hire a Product Lead. Isn’t an interim person unreliable?

My appointment lasts as long as it needs to - based on what we both agree upon. In some ways, it’s even more reliable than a permanent employment contract. Think of the times you hired a junior because you didn’t have the budget for someone senior, and the results took a long time to materialise — if ever. Sometimes a part-time senior is far better than a junior without in-house mentorship. My clients often say that although I’m part-time on paper, they never feel my absence.

What does a Visiting Chief of Product do?

Is there really a market for what you’re doing?

What is a Product Management Audit?

Can you help if we already have product managers and product leadership?

Do you offer training for entire teams?

Is there really a market for what you’re doing?

Is it just you, or do you have a team?

But I want to hire a Product Lead. Isn’t an interim person unreliable?

My appointment lasts as long as it needs to - based on what we both agree upon. In some ways, it’s even more reliable than a permanent employment contract. Think of the times you hired a junior because you didn’t have the budget for someone senior, and the results took a long time to materialise — if ever. Sometimes a part-time senior is far better than a junior without in-house mentorship. My clients often say that although I’m part-time on paper, they never feel my absence.

What does a Visiting Chief of Product do?

Is there really a market for what you’re doing?

What is a Product Management Audit?

Can you help if we already have product managers and product leadership?

Do you offer training for entire teams?

Is there really a market for what you’re doing?

Is it just you, or do you have a team?